En los últimos tiempos, Lego ha lanzado algunos productos exclusivos en algunos mercados. El caso más claro han sido los sets exclusivos de China, el último de los cuales anunciamos esta semana. Como respuesta a las quejas de la comunidad, Lego ha anunciado hoy que los sets exclusivos solo lo serán por un tiempo limitado, comercializándose posteriormente en todos los mercados a través de los canales habituales de Lego.
Hay algunas limitaciones, entre las que se encuentran algunas promociones, como la que tuvieron en los países privilegiados de Lego hace unos días.
Aquí tenéis la nota oficial para la comunidad de Lego:
Dear AFOL Community,
It has become apparent to us at the LEGO Group that you are dissatisfied with the recent launches of regional exclusive products. We’ve received a lot of feedback on the LEGO festival products to mark the Chinese New Year (sets 80101 and 80102), the LEGO The Movie 2 Brickheadz (41634, 41635,41636 & 41637) in the US as well as the LEGO Star Wars 20th Anniversary Darth Vader Bust (75227).
Because of this feedback and concerns from you, our dedicated and most loyal fans, we have decided that regional exclusives launched after May 1, 2019 will become widely available via LEGO Brand Retail stores and LEGO Shop at Home after a limited period of time (3-6 months) of the initial launch.
In the following areas we will still be launching products, which will have a certain limitation to availability and production runs:
- Pilot projects, such as Forma, to check out markets and opportunities without being able to make them widely available.
- Gift With Purchase campaigns through LEGO Shop at Home and LEGO Brand Retail.
- Products only sold in certain experiences (for example LEGOLAND, LEGO House & LEGO Brand Retail stores).
- Special Event Sets (Comic Cons, LEGO Inside Tour).